Helping Local Businesses Grow Online
Our digital initiative aims to help local businesses modernise their digital presence by offering discounted rates for our web design, redesign and website optimisation services. The primary goal of our initiative is to help more people find your business online, and to make your website the driving force behind your companies growth. This initiative is available to companies in Bury, Cambridge, Ely and Newmarket, and those in the outlying areas.
Why Does Responsive Web Design Matter?
Google and Bing have made several large updates since 2015 to mobile ranking factors based on a website's responsiveness.
In short: responsive (or mobile-friendly) design now can positively impact your website's ability to rank in Google for keywords. Appearing for keywords in search engines helps to attract new customers to your website each month.
Responsive or mobile-friendly web design is essential for modern websites.
Responsive design enables consumers to browse your site, no matter their browsing device.
What Is A Local Search Listing?
Google and Bing provide free local search listings to most businesses.
They appear when a user searches for services or goods using a town name, and are different from normal search listings.
What Are The Benefits of Local Search Listings?
Local search is highly targeted and often delivers customers to your business or premises within one day.
Local searchers are primarily interested in your details and how to find you; name, address and your contact phone number are all highly sought after by local searchers. These features are all readily available to any business with a local listing.
18% of local mobile searches lead to a sale within one day
This highlights the importance of having a responsive website and consistent local search information.
Digital Initiative Goals
To work with and help local businesses enhance their website, content and search engine visibility across online platforms like Google and Bing.
By offering discount to Newmarket-based businesses, we aim to promote real world growth through highly optimised websites and search listings.
Faster Website Load Times
Through our web design process, we'll make sure you have a website that loads as quickly as it gets clicked.
Increasing Search Engine Visibility
Our knowledge of technical SEO and local search listings will help more businesses achieve greater visibility at a local level.
Hilsden Digital will ensure that your website can be accessed on multiple devices; smart phones, tablets, laptops and desktops.
Clear Service Information
We'll help create website content that is clear, easy to understand and creates a need to act on the information provided.
Our digital initiative aims to help local businesses modernise their website and digital presence without breaking the bank
If your business is based in Newmarket, we'll apply a discount to any web design or redesign that you order through Hilsden Digital.
15% off website design up to a value of £2000.
Our hope is that this initiative makes having a professional, responsive website more affordable for local businesses (our one page website is excluded from this offer).
Free consultation (worth £55!)
We'll sit down and find out what you'd like to achieve and then provide you with recommendations and actionable advice at no cost.
Here Are Some Local SEO Stats to Highlight The Importance of Local Search Listings
Here are some local seo stats that highlight the importance of having a well optimised listing. These stats have been taken from Search Engine Land. While these stats pertain to a US based audience, the principles still apply to any local business regardless of physical location.
Local Search Gets People Through Your Door
Local searches lead 50% of mobile visitors to visit stores within one day.
Business Information Is Vital
More than 60% of consumers have used local information in ads.
Reviews Create Trust
88% of consumers trust online reviews as much as personal recommendations.
Information Uniformity Is a Must
Business address/location is the primary piece of information sought by local searchers.
Another Reason to Go Responsive
18% of local mobile searches lead to a sale within one day.
Consumers Browse Using Smart Phones
50% of mobile users prefer a mobile browser to a mobile app.