Welcome to the Hilsden Digital Blog

Our blog is here to help you gain a better understanding of paid search strategies and landing page optimisation techniques to help you get more out of your PPC campaigns.

Dedicated landing pages are an essential part of paid search. They allow you to captivate user interest and guide them through your sales process with content that's tailored around the search terms they used before clicking through to your website...

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PPC stands for 'pay per click' and is a digital advertising model that charges your business for each click your advert receives on Google or Bing. A click will take the user straight to your website. Essentially you are paying to get people to visit your website and can choose which keywords (also known as search terms) you wish to target...

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Negative keywords can be the saving grace for your PPC campaign. They help reduce monthly budget loss, prevent you from appearing from keywords which could result in wasted spend, and they help increase post lead quality. This short introduction serves as a guide for business owners and enthusiasts who are seeking to improve their own knowledge of core pay per click practices...

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